No one ever leads by stepping in the footsteps of others. One way of creating something new is by provoking the known, questioning the common and rejecting the notion of what is held obvious. Even if that form of rebellion is a facsimile of originality. It is in itself an reaction to status quo, rarely unique, and reproducible by others.
No amount of rebellion, market research, or me too -copycat thinking. Will get you there.
The Grateful Dead said it well:Jerry Garcia of the
“You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do”
Conquering a niche entails possessing a differentiating factor based on core values. You got to be your authentic self all the way, to go all the way.