Inspire, develop & celebrate creativity

Reminding Myself That Thinking Is Working

Many individuals in creative fields think that they must be producing tangible work in order to qualify as “working”. In reality, the brainstorming process – and even some idle speculation – is very much a part of your work. Consider the time that you take to think as equivalent to the time an engineer takes in meetings – an important part of the process, even if you aren’t making anything. Henry Ford put it like this “Thinking is the hardest work there is, which is probably the reason why so few engage in it”. Thinking IS working, if your thinker works.