Design is hotter than blazes, so why is it that traditional product design firms arent growing? In fact they seem to be, well, challenged. There are exceptions, but for the most part, substantial growth in design consulting firms has not coincided with the growth of design overall in business.
As design goes in-house, the future of independent firms is murky. Here are four reasons why growth isn’t a given.
1. Design is too important to outsource and therefore is moving in-house.
2. Strategy, “design thinking,” and customer experience are priorities of corporations not necessarily design firms.
3. Communications agencies are hot on the heels of design firms.
4. Design firms dont differentiate themselves from one another in a compelling way
Read the article at FastCoDesign.com